KJA Marketing is a product marketing consulting firm built to help B2B SaaS and tech companies solve their toughest product marketing challenges. Whether you're launching a new product, struggling to differentiate in a crowded market, or trying to enable your sales team with better messaging and positioning, KJA Marketing delivers senior-level product marketing expertise without the overhead of a full-time hire.

 

KJA Marketing is led by Ken Allen, a strategic product marketing consultant with over 25 years of experience leading global product marketing initiatives for technology companies. 

 

Ken's experience in B2B SaaS based companies includes leading the product marketing efforts at Salary.com, driving the marketing strategy as Vice President of Marketing for Loftware and leading the product marketing team for Ipswitch (now Progress Software). Ken also has additional product marketing experience at IBM, Oracle, DXC Technology and Lotus Development Corporation.

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Ken holds a BA in mathematics / computer science from Hamilton College and an MBA in strategic marketing from the University of Southern California, Marshall School of Business.