Hello, I'm Ken Allen
Welcome to KJA Marketing
Fractional Product Marketing for B2B SaaS Firms
Why I Created KJA Marketing
After more than 30 years leading product marketing for technology companies, I kept seeing the same challenge: strong products were not always getting the attention, understanding, or market traction they deserved.
The problem was rarely the product itself. More often, the company’s positioning was unclear, its story had become too complicated, or Sales, Marketing, and Product were communicating different versions of the value.
I created KJA Marketing to help solve those problems.
My goal is to give growing B2B software companies access to experienced product marketing leadership when they need it—without requiring them to build a large team or make a full-time executive hire.
I bring the lessons, processes, and practical experience I have gained from launching products, building teams, enabling sales organizations, and helping companies compete in demanding markets.
Most of all, I enjoy helping people find clarity: clarity about their customers, their differentiation, and the story that will move their business forward.
Ken Allen
Founder & Principal Consultant
I've spent more than 30 years helping technology companies bring innovative products to market. Throughout my career, I've worked with organizations ranging from global enterprise software leaders to high-growth SaaS companies, leading product marketing teams and partnering with executives to solve complex go-to-market challenges.
My experience includes leadership roles at Salary.com, Loftware, Progress Software, IBM, Oracle, DXC Technology, and Lotus Development Corporation. Along the way, I've led product launches, developed positioning and messaging, built sales enablement programs, conducted competitive and market research, and helped organizations better connect their products with the customers they serve.
What I enjoy most is working at the intersection of strategy and execution. I like asking the tough questions, bringing together different perspectives, and turning complex products into stories that customers, sales teams, and executives can all understand.
Today, I work with B2B SaaS companies as a fractional product marketing leader, providing experienced guidance, practical execution, and an outside perspective to help teams move faster and make better go-to-market decisions.
I hold a BA in Mathematics and Computer Science from Hamilton College and an MBA in Strategic Marketing from the University of Southern California Marshall School of Business.
How I Work
I believe great product marketing isn't about creating more assets. It's about creating alignment, clarity, and impact.
Every engagement starts with understanding your buyers, competitors, and market. From there, I work alongside your product, sales, and executive teams to build messaging, positioning, and go-to-market strategies that people can actually execute.
My goal isn't to become another consultant you depend on forever. It's to leave your team with the strategy, processes, and tools to continue succeeding long after the engagement ends.
Company Experience
Why Work with KJA Marketing?
Outside of Work
Outside of work, you'll usually find me enjoying life on Massachusetts' North Shore. I love spending time in my garden, experimenting with new recipes in the kitchen, and taking my chocolate Labrador, Hugo, on adventures.
When the weather cooperates, I enjoy riding my bike around Newburyport and exploring the area's scenic roads and waterfront. I've always been fascinated by technology and how it changes the way we work, which is probably why I'm continually experimenting with new AI tools and mentoring other marketers on how to use them effectively. I believe staying curious—both professionally and personally—is one of the best ways to keep learning and bring fresh perspectives to every client engagement.
Whether you need help clarifying your positioning, launching a product, or building a product marketing function, I'd love to learn about your business and see if I can help.