KJA Marketing helps B2B SaaS and HR-tech companies clarify messaging, sharpen positioning, and accelerate AI-enabled go-to-market execution, so products are easier to sell, easier to buy, and easier to scale. The result: higher win rates, shorter sales cycles, and a repeatable product marketing operating system built to grow with you.

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KJA Marketing is led by Ken Allen, a fractional product marketing consultant with over 30 years of experience leading global product marketing initiatives for technology companies. Ken has experience with messaging and positioning, content strategy & execution, competitive research & analysis, go to market strategy, sales enablement, and customer & market research.

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Ken's experience includes leading the product marketing efforts at Salary.com, Loftware, (now Progress Software), IBM, Oracle, DXC Technology and Lotus Development Corporation.

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Ken holds a BA in mathematics / computer science from Hamilton College and an MBA in strategic marketing from the University of Southern California, Marshall School of Business.