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John Sumser
VP Marketing
Salary.com

If you ever get the chance to work with Ken, take it. He's one of those force multiplier people who radically improve the context, content, and people in his sphere. A very seasoned Product Marketing genius, he a master of all the underlying arts. In an ideal world, product marketing is as simple as a checklist for a well defined product. The real world isn't like that at all. Ken is so deeply knowledgable that he flourished in the normal ambiguity of product evolution.

Lisa Crowell

Lisa Crowell
Director of Product & Customer Marketing
Salary.com

Ken brings an exceptional strategic mindset to everything he does.. You can always count on him for insights that are thoughtful, well-grounded, and backed by a strong understanding of the space, translating into messaging that truly resonates.

Carol Ferrari

Carol Ferrari
Chief Operating Officer
Salary.com

I value Ken's strong product marketing acumen, ability to lead projects and teams, and his clear, compelling writing and communication skills. He excels at translating strategy into effective messaging, positioning, and presentations that align the value/ROI of our solutions to the buyers. Ken brings clarity and thoughtfulness to our team.

Testimonials

Ashley Iannuzzi

Ashley Iannuzzi
Product Marketing Lead
Salary.com

Ken has been one of the most influential leaders in my career. Ken doesn't just drive execution, he elevates thinking. He consistently encouraged me to step back and ask why we were doing something before jumping into the work, and to build a strategic plan grounded in clear objectives. He also brought creative ideas and a fresh way of looking at challenges. Ken pushed our team to think differently, challenge assumptions, and approach problems with both strategy and imagination.

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Kennie Etienne
Marketing Comms Lead
Salary.com

Ken brings clarity to complex products, sets a strong strategic vision, and empowers his team to execute with confidence and autonomy. His decades of experience and effective leadership make him a valuable addition to any marketing team!

Steve Staden

Steve Staden CISSP
Head of Product & Security
HappyNest

It is rare that you work with such talented people like Ken who have multiple areas of expertise. I have had the pleasure of working with Ken at Ipswitch for over two years now on multiple major initiatives. Ken's ability to efficiently and effectively lead product launches and sales enablement initiatives while juggling many other tasks is impressive to say the least.

Peter Prodromou

Peter Prodromou
Chief Marketing Officer
Arch Painting, Inc.

Great marketing is more than the sum of one project. It is the ability to move the needle, every day, in increasingly competitive environments, while juggling myriad projects essential to an organization’s success. I saw Ken do this regularly. I would recommend him - wholeheartedly - to anyone seeking a team player with a great attitude and the ability to manage complex projects as a great partner.

Jason Williams

Jason Williams
Senior Director, Tech Support
FranConnect

Ken is a rock-solid marketing professional, with strong product marketing, corporate strategy and lead generation capabilities. His ability to build a team of varied skill levels and turn it into a product marketing machine sets him apart. Working for Ken was an amazing learning experience for me. He was both a mentor and exceptional leader.

Megan Tomlin

Megan Tomlin
Product Marketing Leader
Microsoft

Ken is a strong asset to a collaborative, creative, and hardworking marketing team. He is a strategic thinker who can absorb a lot of technical and market information to make clear and effective decisions. As a manager, Ken is a tremendous mentor, who is willing to share his knowledge and expertise to make his team as strong as possible. He establishes mutual trust within his team and across his organization to help ensure the credibility of the marketing department.

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John Slocum
Co-Founder
TLDR Parents

Ken is actually a high performing marketing machine in and of himself. He is an excellent people manager, and is able to drive and present technical concepts in an efficient and entertaining manner. I have thoroughly enjoyed working with Ken in support of crisp product messaging for complex customer value statements, and I look forward to continuing to do so.

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Brad Senter
Head of Marketing, Product Marketing & GTM LeadershipBitscopic

Ken's approach to Product Marketing is both engaging and insightful. His integrated approach and comprehensive content strategy allowed us to share many successes - most notably the concurrent launches of two flagship web properties.

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Stephen Hess
VP of Products
MedRhythms

Ken brings just the right mix to Marketing: He balances customer-driven study of product value with a pragmatic “get-it-done” attitude that never lets the perfect become the enemy of progress. I was impressed with Ken’s ability to distill the insights we gathered into marketing actions, including activities that drove leads and changed customers perceptions of needs we met and value we provided. If you are looking for Marketing leadership who can help you get things done, look no further.

KJA Marketing is a fractional product marketing agency helping B2B SaaS companies improve positioning, messaging, go-to-market strategy, product launches, and sales enablement.

© 2026 by KJA Marketing LLC   ken@kenjallen.com  617-283-6230

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