Content Strategy & Execution
Turn Strategy into Impactful Stories That Drive Action
Creating great content isn’t just about producing blogs or whitepapers—it’s about crafting the right message for the right audience at the right time. KJA Marketing's Content Strategy & Execution service is designed to power your go-to-market efforts with a smart, persona-driven approach that aligns with every stage of the buyer journey.
What We Do
We build and execute a content engine that supports your product marketing goals.
Our approach includes:
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Defining content themes that align with your personas, messaging, and funnel stages
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Mapping formats and channels that match how your buyers consume content
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Developing a content calendar and campaign briefs that fuel demand gen, sales enablement, and thought leadership
What You Get
Tangible, strategic deliverables that keep your team aligned and your content efforts measurable could include:
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Editorial Calendar – A clear roadmap of content deliverables, aligned to campaigns and GTM motions
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Content Map – A visual breakdown of content by persona, funnel stage, and key themes
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Product Collateral - PowerPoints, Datasheets, FAQ, White Papers
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Campaign Briefs – Ready-to-execute briefs that align messaging, content goals, and distribution plans
Why It Matters
Random acts of content don’t drive revenue. A clear, strategic content plan will speed up time to market, ensure consistency across marketing, sales and customer facing teams, and delivers content that educates, engages and converts your target buyers.
Let’s build a content engine that works as hard as you do.