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Portfolio and Case Studies
KJA Marketing has over 30 years helping B2B software companies scale, grow revenues, and successfully launch new products into the marketplace. Here are a few examples of how we have helped clients in the past.
Case Studies - Messaging & Positioning
Challenge: Sales Pitch Too Technical
Our client got bogged down in technical details that buried the value proposition in Sales pitches.
We simplified the message, boiled it down to the most compelling, and pulled together a visually compelling Sales deck.
The client experienced a 40% increase in product pipeline as a result.
Case Studies - Go-to-Market Strategy
Challenge: No Product Awareness
Our client wanted to boost awareness and sales for a new software product in the MS SharePoint ecosystem.
We organized a cohesive strategic launch plan, including core messages and programs, and engaged the team to launch the product.
As a result, we doubled awareness and pipeline for their product.
Case Studies - Customer & Market Research
Challenge: Poor Lead Quality
Our client's demand generation teams were attracting the wrong types of leads, limiting the pipeline and sales.
Through extensive research, we identified and documented their ideal customer profiles (ICP), buyer personas and decision makers.
As a result they saw a 34% increase in the sales pipeline in the following year.
Case Studies - Sales Enablement
Challenge: Ineffective Sales Teams
Our client needed to clarify and tighten its messaging to train sales teams on the latest. Based on customer interviews and a win/loss analysis, we created and delivered sales materials, battlecards, and easy to consume presentations.
As a result, sales reps gained clearer guidance on who to target and how to engage. Within 6 months sales reported more confidence and 30% increase in lead conversions.
Case Studies - Competitive Analysis
Challenge: Losing to Competitors
Our client was losing to competitors and realized Sales was not up to date on the current messaging.
We clarified and tightened the messaging, created master documents and sales materials, and then trained Sales on the updates.
As a result, they started seeing more competitive wins and fewer losses.
Case Studies - Content Strategy & Execution
Challenge: Market Doesn't See Your Leadership
Even strong products struggle when the market isn't aware or doesn't clearly understand their value.
We developed a content strategy to establish and expand their thought leadership. As a result, they saw increased credibility with buyers, analysts, and influencers and stronger inbound demand overall.
Case Studies - Infographic Content
Challenge: Abstract, Complex Concepts
Messages can get lost without good graphics and visuals.
We worked with a graphic designer to convert dense, complex topics into exciting, compelling infographics.
As a result, the client saw a 50% boost in inbound activity and 20% enhanced Sales engagement as well.
Case Studies - Branding
Challenge: Old, Tired Brand
A mid-sized B2B software company struggled with an outdated brand that no longer reflected its innovation or market position. This weakened credibility, and made it harder to attract new customers and talent.
We partnered with Boston Digital to do a full rebrand—modernizing the identity, clarifying messaging, and redesigning the website. Within months, the company saw a 50% increase in inbound leads, improved employee morale, and stronger customer engagement.
Case Studies - Corporate Narrative
Challenge: Inconsistent Corporate Story
Without a clear, consistent corporate narrative, teams tell fragmented stories across products, campaigns, and channels.
We developed a clean, corporate narrative to align marketing, sales, and leadership creating clarity, credibility, and boosting market momentum.
Case Studies - PR and Social Media
Challenge: PR Lacks Strategic Focus
PR often can become reactive - driven by announcements instead of strategy. Without a clear narrative and message discipline, coverage is spotty and inconsistent.
We developed a strong PR strategy to tell a cohesive story, reinforced positioning, and supported brand credibility across media, analysts, and industry influencers.
Case Studies - Customer Stories
Challenge: Lack of Case Studies
Without strong case studies, buyers are left to take your claims on faith. Sales lacks proof, credibility suffers, and late-stage deals slow down.
We put together a disciplined content strategy to capture real customer outcomes—turning results into compelling stories that validate value, reduce risk, and give prospects the confidence to move forward.
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