Portfolio

KJA Marketing has over 30 years helping B2B software companies scale, grow revenues, and successfully launch new products into the marketplace. Here are a few examples of how we have helped clients in the past.

Case Studies - Messaging & Positioning

Challenge: Sales Pitch Too Technical

Our client got bogged down in technical details that buried the value proposition in Sales pitches.

We simplified the message, boiled it down to the most compelling, and pulled together a visually compelling Sales deck.

The client experienced a 40% increase in product pipeline as a result.

Case Studies - Go-to-Market Strategy

Challenge: No Product Awareness

Our client wanted to boost awareness and sales for a new software product in the MS SharePoint ecosystem.

We organized a cohesive strategic launch plan, including core messages and programs, and engaged the team to launch the product.

As a result, we doubled awareness and pipeline for their product.

Case Studies - Customer & Market Research

Challenge: Poor Lead Quality

Our client's demand generation teams were attracting the wrong types of leads, limiting the pipeline and sales.

Through extensive research, we identified and documented their ideal customer profiles (ICP) and decision makers.

As a result they saw a 34% increase in the sales pipeline in the following year.

Case Studies - Sales Enablement

Challenge: Poor Lead Quality

Our client's demand generation teams were attracting the wrong types of leads, limiting the pipeline and sales.

Through extensive research, we identified and documented their ideal customer profiles (ICP) and decision makers.

As a result they saw a 34% increase in the sales pipeline in the following year.

Case Studies - Competitive Analysis

Challenge: Lack of Differentiation

Our client lacked clear market differentiation and positioning in the marketplace.

We identified gaps and overlaps in competitor offerings, sharpened value propositions and clarified unique selling points in a concise battlecard format.

As a result they saw 50% increase in the sales pipeline.

Case Studies - Content Strategy & Execution

Challenge: Lack of Differentiation

Our client lacked clear market differentiation and positioning in the marketplace.

We identified gaps and overlaps in competitor offerings, sharpened value propositions and clarified unique selling points in a concise battlecard format.