Question 1

What exactly does KJA Marketing do?

Accepted Answer

KJA Marketing helps B2B SaaS and HR-tech companies clarify their messaging, sharpen their positioning, and accelerate go-to-market execution—so products are easier to sell, easier to buy, and easier to scale.

Question 2

Who do you typically work with?

Accepted Answer

KJA Marketing works primarily with B2B SaaS software companies ranging from growth-stage firms to established platforms preparing for their next phase of scale.

Question 3

How is KJA Marketing different from a traditional marketing agency?

Accepted Answer

KJA Marketing operates like a senior product marketing leader, not an agency. Engagements are hands-on, strategic, and outcome-driven—focused on messaging, positioning, GTM strategy, and sales enablement rather than campaigns, ads, or outsourced execution.

Question 4

Do you work with internal teams or independently?

Accepted Answer

Both. KJA Marketing often embeds with product, marketing, and sales teams to drive alignment and execution, acting as an extension of leadership—while also owning specific deliverables end-to-end when needed.

Question 5

Do you offer fractional or advisory support?

Accepted Answer

Yes. KJA Marketing frequently provides fractional product marketing leadership or advisory support for teams that need senior-level guidance without adding a full-time executive.

Frequently Asked Questions