You can tap KJA Marketing for strategic product marketing, messaging and positioning, competitive research, customer research, content marketing, and sales enablement. The goal is to help you build a stronger go-to-market plan and give your team the words, proof, and tools to sell with confidence.

KJA Marketing is led by Ken Allen, a fractional product marketing consultant with over 30 years of experience launching over 40 software product at leading technology companies. Ken has experience with messaging and positioning, content strategy & execution, competitive research & analysis, go to market strategy, sales enablement, and customer & market research. Ken's experience includes leading the product marketing efforts at Salary.com, Loftware, (now Progress Software), IBM, Oracle, DXC Technology and Lotus Development Corporation.

Engagements range from short, focused projects (4–6 weeks) to longer advisory partnerships. The goal is always impact—not artificial retainer length.

A typical engagement kicks off with discovery and alignment, followed by structured frameworks and actionable recommendations. Expect practical deliverables like slides, messaging docs, enablement tools, or go-to-market plans—ready for immediate use.

You start with discovery and alignment, then move into focused, actionable work. Depending on your needs, that may mean a short sprint, project-based support, or ongoing fractional leadership. The result should be clear direction, practical deliverables, and work you can use right away.

We specialize in bringing fractional product marketing to B2B SaaS and HR-tech companies to help refine their messaging, enhance positioning, and fast-track go-to-market strategies. Our goal? Make your products easier to sell, buy, and scale.

You’re a strong fit if you’re a B2B tech or software company—especially a SaaS team that needs sharper messaging, stronger positioning, or support around a launch, repositioning, or growth phase.

We specialize in the technology and software industries, with extensive experience in areas such as software development, SaaS solutions, professional services, and hardware technologies. Our domain expertise includes content management systems, workflow and process systems, secure file transfer systems, web hosting services, enterprise collaboration platforms, and cybersecurity platforms.

Unlike traditional agencies, we operate as senior product marketing leaders. Our hands-on, strategic, and outcome-driven approach focuses on messaging, positioning, go-to-market strategies, and sales enablement—not campaigns or outsourced execution.

You can work with KJA Marketing on a Positioning Sprint, GTM Launch Accelerator, PMM Foundation Build, or Fractional Head of Product Marketing support. Each service is built to sharpen your story, align your team, and move your go-to-market forward.