What We Do
We provide product marketing leadership to help B2B SaaS and HR-tech companies to clarify messaging, sharpen positioning, and successfully launch products into the marketplace.
Launch Products
Stand out in a crowded market with direct, compelling messages that make your audience want to buy from you.
Generate Pipeline
Win more sales over competitors with a better story, trained sales teams, and clear differentiators that make you stand out.
Accelerate Revenue
Grow faster with products that are easier to understand, sell and scale. Get key influencers to advocate for you.
Your Positioning Isn't Quite Landing
Your messaging feels generic, inconsistent, or overly complex, and prospects don’t clearly understand why you’re different and better.
Deals slip to “good enough” competitors.
You're Losing Deals You Should Be Winning
Competitors with “good enough” products are beating you.
Not because they’re better but because they’re clearer, simpler, and easier to understand.
Your Teams Aren't Telling the Same Story
Sales, Marketing, and Product each have their own version of the narrative.
Without alignment, your message fragments and loses power in the market.
Your Go-to-Market Execution Lacks Impact
Product launches feel rushed or underwhelming.
Campaigns aren’t cohesive.
You’re shipping features but not creating momentum.
You're Scaling, But Your Story Hasn't Caught Up
You’re moving upmarket, entering new segments, or preparing for a major growth moment...
But your positioning and GTM approach aren’t keeping pace.
You Don't Have Senior Product Marketing Leadership
You have talented junior PMMs, or maybe none at all.
But you lack an experienced leader to define strategy, build processes, and drive consistent execution.
How We Do It
We offer a set of focused, high-impact engagements designed to solve specific product marketing challenges - planning a product launch, messaging and positioning a product, or building out a product marketing team.
Fractional Head of Product Marketing
You get proven executive-level product marketing leadership on a fractional basis without the full -time cost of a full time hire.
GTM Launch Accelerator
Positioning
Sprint
PMM Foundation
Build
Launch with clarity, execute with precision, and drive results from day one.
Clarify your message and differentiate your product to accelerate your product's success and growth.
Build a scalable product marketing function that drives your growth long into the future.
Why KJA Marketing?
Testimonials
Peter Prodromou
Chief Marketing Officer
Arch Painting, Inc.
Great marketing is more than the sum of one project. It is the ability to move the needle, every day, in increasingly competitive environments, while juggling myriad projects essential to an organization’s success. I saw Ken do this regularly. I would recommend him - wholeheartedly - to anyone seeking a team player with a great attitude and the ability to manage complex projects as a great partner.
John Sumser
VP Marketing
Salary.com
If you ever get the chance to work with Ken, take it. He's one of those force multiplier people who radically improve the context, content, and people in his sphere. A very seasoned Product Marketing genius, he a master of all the underlying arts. In an ideal world, product marketing is as simple as a checklist for a well defined product. The real world isn't like that at all. Ken is so deeply knowledgable that he flourished in the normal ambiguity of product evolution.
Stephen Hess
VP of Products
MedRhythms
Ken brings just the right mix to Marketing: He balances customer-driven study of product value with a pragmatic “get-it-done” attitude that never lets the perfect become the enemy of progress. I was impressed with Ken’s ability to distill the insights we gathered into marketing actions, including activities that drove leads and changed customers perceptions of needs we met and value we provided. If you are looking for Marketing leadership who can help you get things done, look no further.
Real World Experience
