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Fractional Product Marketing for Growth Firms

We help B2B SaaS and HR-tech companies clarify messaging, sharpen positioning, and accelerate AI-enabled go-to-market execution, so products are easier to sell, easier to buy, and easier to scale. The result: higher win rates, shorter sales cycles, and a repeatable product marketing operating system built to grow with you.

Top Challenges We Hear

Your positioning isn’t landing
 

Your messaging feels generic, inconsistent, or overly complex, and prospects don’t clearly understand why you’re different.

 

Deals slip to “good enough” competitors.

You don't have senior product marketing leadership
 

You may have talented junior PMMs  or none at all

but no experienced leader to define strategy, build processes, and drive consistent execution.

Your GTM execution lacks impact
 

Product launches feel rushed or underwhelming.

 

Campaigns aren’t cohesive.

 

You’re shipping features but not creating momentum.

You’re scaling, but your story hasn’t caught up

 

You’re moving upmarket, entering new segments, or preparing for a major growth moment

 

but your positioning and GTM approach aren’t keeping pace.

Your teams aren't telling the same story
 

Sales, Marketing, and Product each have their own version of the narrative.

 

Without alignment, your message fragments and loses power in the market.

You’re losing deals you should be winning

 

Competitors with “good enough” products are beating you.
Not because they’re better but because they’re clearer, simpler, and easier to buy.

30 years of product marketing experience
Over 40 products launched
Millions in pipeline generated
Over 20 industry verticals served
6 product marketing teams built
13 technology domains served
12 companies served

Real World Experience

"Ken's ability to build a team and turn it into a product marketing machine sets him apart."

Jason Williams, Senior Director, FranConnect

Product Marketing at Salary.com
Product Marketing at Loftware
Product Marketing at IBM
Product Marketing at Progress Software
Product Marketing at Oracle
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