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Fractional Product Marketing for Growth Firms

We help B2B SaaS and HR-tech companies clarify messaging, sharpen positioning, and accelerate AI-enabled go-to-market execution, so products are easier to sell, easier to buy, and easier to scale. The result: higher win rates, shorter sales cycles, and a repeatable product marketing operating system built to grow with you.

Top Challenges We Hear

Your positioning isn’t landing
 

Your messaging feels generic, inconsistent, or overly complex, and prospects don’t clearly understand why you’re different.

 

Deals slip to “good enough” competitors.

You don't have senior product marketing leadership
 

You may have talented junior PMMs  or none at all

but no experienced leader to define strategy, build processes, and drive consistent execution.

Your GTM execution lacks impact
 

Product launches feel rushed or underwhelming.

 

Campaigns aren’t cohesive.

 

You’re shipping features but not creating momentum.

You’re scaling, but your story hasn’t caught up

 

You’re moving upmarket, entering new segments, or preparing for a major growth moment

 

but your positioning and GTM approach aren’t keeping pace.

Your teams aren't telling the same story
 

Sales, Marketing, and Product each have their own version of the narrative.

 

Without alignment, your message fragments and loses power in the market.

You’re losing deals you should be winning

 

Competitors with “good enough” products are beating you.
Not because they’re better but because they’re clearer, simpler, and easier to buy.

How We Help You

KJA Marketing helps drive growth through clear Knowledge, Justification, and Action. From messaging to go-to-market strategies, we translate complexity into clarity - so your product connects, converts, and wins.

Product Marketing Messaging & Positioning

Messaging &
Positioning

Ensure clarity, differentiation, and alignment with your buyers

Product Marketing Sales Enablement

Sales
Enablement

Create training content, tools and sessions to help sales close more deals

Product Marketing Go-to-Market Strategy

Go-to-Market
Strategy

Build a full GTM plan for a new product or a major feature release

Product Marketing Competitive Research & Analysis

Competitive
Research & Analysis

Analyze key competitors, plan your strategy, craft compelling differentiators

Product Marketing Customer & Market Research

Customer & Market Research

Develop or review personas, analyze wins/losses, research market trends

Product Marketing Content Strategy

Content Strategy & Execution

Develop content strategies aligned to your personas and sales funnel stages

Real World Experience

"Ken's ability to build a team and turn it into a product marketing machine sets him apart."

Jason Williams, Senior Director, FranConnect

Product Marketing at Salary.com
Product Marketing at Loftware
Product Marketing at IBM
Product Marketing at Progress Software
Product Marketing at Oracle
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