top of page

Fractional Head of Product Marketing™

Executive-Level Product Marketing Leadership—Without the Full-Time Cost

​​

What Is A Fractional Head of Product Marketing?

​

A Fractional Head of Product Marketing is an experienced product marketing leader who works with a company on a part-time or contract basis. They provide executive-level leadership for positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and team development without the cost of a full-time VP or Head of Product Marketing.

Common Product Marketing Challenges We Help Solve 

​

  • Positioning that doesn't differentiate

  • Messaging that feels generic

  • Weak product launches

  • Inconsistent sales enablement

  • Lack of PMM processes

  • Competitive losses to weaker products

  • Product, marketing, and sales misalignment

  • Missing product marketing leadership

Challenges faced without fractional product marketing
Fractional Product Marketer Guiding Younger professional

Who Should Hire a Fractional Head of Product Marketing?

This service is ideal for:

 

  • Series A-D SaaS companies

  • HR Tech companies

  • B2B software firms

  • Companies launching new products

  • Organizations moving upmarket

  • Teams with junior PMMs who need leadership

  • Companies without a VP of Product Marketing

  • Firms preparing for funding or acquisition

When Should I Bring in a Fractional Head of Product Marketing? 

​

  • You don’t have a senior product marketing leader, but need one now

  • AI has impacted your products and market and you need repositioning

  • Growth has stalled due to unclear positioning or weak GTM execution

  • You’re moving upmarket or repositioning your product

  • Product, sales, and marketing are not aligned around a clear story

  • You’re preparing for a funding round, acquisition, or scale phase

  • You’ve hired junior PMMs but lack strategic leadership and direction

Fractional head of product marketing
Fractional head of product marketing leading a group

What does a Fractional Head of Product Marketing Do?

As your Fractional Head of Product Marketing, KJA Marketing operates as part of your leadership team, owning both strategy and execution:

 

  • Positioning & Messaging Leadership

  • Go-To-Market Strategy & Execution

  • Sales Enablement & Revenue Impact

  • Build the Product Marketing Function

  • Content & Narrative Strategy

  • Market & Competitive Intelligence

  • Executive & Board-Level Impact

What Do You Get With Fractional Product Marketing?

​​​

  • Messaging and positioning framework

  • ICP and persona definitions

  • Go-to-market plans and launch frameworks

  • Sales enablement toolkit (pitch decks, battlecards, etc.)

  • PMM playbooks and templates

  • Content strategy roadmap

  • Competitive intelligence insights

  • Executive-ready strategy presentations

Fractional head of product marketing with a team
How to work with Fractional Head of Product Marketing

​How Do I Work With a Fractional Head of Product Marketing?

Flexible, embedded executive leadership
​

  • Monthly retainer engagement

  • Integrated into your leadership and GTM teams

  • Balance of strategic direction and hands-on execution

  • Scales based on company stage and business needs

Why work with KJA Marketing?

​​

  • More than 30 years of product marketing experience across companies including IBM, Oracle, Progress Software, Loftware, and Salary.com.

  • 40+ product launches

  • Multiple product marketing teams built and led

  • Millions in product pipeline influenced

  • Experience across HR Tech, SaaS, Infrastructure Software, Security, and Enterprise Applications

  • Former Director of Product Marketing at Salary.com

Fractional Head of Product Marketing
Ready to Expand Your Product Marketing?

​

Let’s add fractional resources your go-to-market needs to scale.
 
Schedule a 30 minute consultation to see how the Fractional Head of Product Marketing can set you up for long term growth. sharpen your story and accelerate your growth.
bottom of page