Fractional Head of Product Marketing™

Executive-Level Product Marketing Leadership—Without the Full-Time Cost

KJA Marketing provides senior product marketing leadership on a fractional basis, bringing the strategy, structure, and execution needed to sharpen positioning, align go-to-market efforts, and accelerate growth.

We step in as your Head of Product Marketing, owning the function and delivering immediate impact—without the time, cost, or risk of hiring a full-time executive.

When to Bring in a Fractional Head of Product Marketing

This engagement is designed for B2B SaaS companies at critical growth moments:

You don’t have a senior product marketing leader, but need one now
AI has impacted your products and market and you need repositioning
Growth has stalled due to unclear positioning or weak GTM execution
You’re moving upmarket or repositioning your product
Product, sales, and marketing are not aligned around a clear story
You’re preparing for a funding round, acquisition, or scale phase
You’ve hired junior PMMs but lack strategic leadership and direction

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What We Own

As your Fractional Head of Product Marketing, KJA Marketing operates as part of your leadership team, owning both strategy and execution:

Positioning & Messaging Leadership
Go-To-Market Strategy & Execution
Sales Enablement & Revenue Impact
Build the Product Marketing Function
Content & Narrative Strategy
Market & Competitive Intelligence
Executive & Board-Level Impact

What You Get

This is not advisory alone—you get tangible outputs and measurable progress:

Messaging and positioning framework
ICP and persona definitions
Go-to-market plans and launch frameworks
Sales enablement toolkit (pitch decks, battlecards, etc.)
PMM playbooks and templates
Content strategy roadmap
Competitive intelligence insights
Executive-ready strategy presentations

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Why KJA Marketing?

30+ years of product marketing leadership in B2B SaaS
Over 40 enterprise products launched
Millions in product pipeline generated
Enterprise-grade strategy adapted for growth-stage companies
Proven ability to align product, sales, and marketing
Strategy and execution—not just recommendations
AI-enhanced insights to sharpen positioning and messaging

Engagement Model

Flexible, embedded executive leadership

Monthly retainer engagement
Integrated into your leadership and GTM teams
Balance of strategic direction and hands-on execution
Scales based on company stage and business needs

Ready to Build Out Your PMM Function?

Let’s build the foundation your go-to-market needs to scale.

Schedule a 30 minute consultation to see how the PMM Foundation Build can set you up for long term growth. sharpen your story and accelerate your growth.