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Positioning Sprint™

Clarify Your Message. Differentiate Your Product. Accelerate Growth.

 

If your product is hard to explain, hard to differentiate, or hard to sell, you don’t have a messaging problem. You have a positioning problem.

 

The Positioning Sprint is a focused, high-impact engagement designed to help you sharpen your positioning, align your teams, and create a clear, compelling narrative that drives revenue.

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Who This Is For

The Positioning Sprint is ideal for companies that: 

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  • Have product-market fit, but struggle to clearly articulate value 

  • Experience AI impacting products and markets

  • Are losing deals to “good enough” competitors 

  • Have messaging that feels generic, inconsistent, or internally misaligned 

  • Are moving upmarket and need a stronger enterprise narrative 

  • Are preparing for a launch, funding round, or growth phase 

  • Have multiple stakeholders with different versions of the story

What You Get

This is not advisory alone, you get tangible outputs and measurable progress:

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  • Messaging and positioning audit 

  • ICP and persona alignment 

  • Value proposition & differentiation

  • Messaging architecture

  • Executive alignment workshop

​Engagement Model

Fixed-fee engagement

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  • Roughly 4-6 weeks timeframe depending on scope and complexity

  • Includes discovery & audit, positioning development, and alignment & delivery

Expected Outcomes

Clients use the Positioning Sprint to:

 

  • Make products easier to understand and sell

  • Improve win rates and sales confidence

  • Create clear differentiation in crowded markets

  • Align product, sales, and marketing teams

  • Build a product foundation for scalable go-to-market execution

Why KJA Marketing

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  • 30+ years of product marketing leadership in B2B SaaS 

  • Over 40 enterprise products launched

  • Millions in product pipeline generated

  • Enterprise-grade strategy adapted for growth-stage companies 

  • Proven ability to align product, sales, and marketing 

  • Strategy and execution—not just recommendations 

  • AI-enhanced insights to sharpen positioning and messaging

Ready to Strengthen your Product Positioning?

 

If your messaging isn’t landing, your positioning isn’t working. Let’s fix it.
Schedule a 30 minute consultation to see how the Positioning Sprint can sharpen your story and accelerate your growth.

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