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Positioning Sprint™

Clarify Your Message. Differentiate Your Product. Accelerate Growth.

 

If your product is hard to explain, hard to differentiate, or hard to sell, you don’t have a messaging problem. You have a positioning problem.

 

The Positioning Sprint is a focused, high-impact engagement designed to help you sharpen your positioning, align your teams, and create a clear, compelling narrative that drives revenue.​​​​​​​

Who Needs Positioning Help?

The Positioning Sprint is ideal for companies that: 

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  • Have product-market fit, but struggle to clearly articulate value 

  • Experience AI impacting products and markets

  • Are losing deals to “good enough” competitors 

  • Have messaging that feels generic, inconsistent, or internally misaligned 

  • Are moving upmarket and need a stronger enterprise narrative 

  • Are preparing for a launch, funding round, or growth phase 

  • Have multiple stakeholders with different versions of the story

Team brainstorming on a positioning and messaging strategy
Product marketer evaluating messaging for a software company

Why Revisit My Positioning?

Clients use the Positioning Sprint to:

 

  • Make products easier to understand and sell

  • Improve win rates and sales confidence

  • Create clear differentiation in crowded markets

  • Align product, sales, and marketing teams

  • Build a product foundation for scalable go-to-market execution

What's Included in a Positioning Project?

This is not advisory alone, you get tangible outputs and measurable progress:

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  • Messaging and positioning audit 

  • ICP and persona alignment 

  • Value proposition & differentiation

  • Messaging architecture

  • Executive alignment workshop

Product marketing team reviewing content and messaging
Room where a meeting on messaging is about to take place

How Do I Engage with a Product Marketing Consultant?​

Fixed-fee engagement

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  • Roughly 4-6 weeks timeframe depending on scope and complexity

  • Includes discovery & audit, positioning development, and alignment & delivery

Why KJA Marketing?

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  • 30+ years of product marketing leadership in B2B SaaS 

  • Over 40 enterprise products launched

  • Millions in product pipeline generated

  • Enterprise-grade strategy adapted for growth-stage companies 

  • Proven ability to align product, sales, and marketing 

  • Strategy and execution—not just recommendations 

  • AI-enhanced insights to sharpen positioning and messaging

Fractional Head of Product Marketing
Ready to Strengthen Your Product Positioning?

 

If your messaging isn’t landing, your positioning isn’t working. Let’s fix it.
Schedule a 30 minute consultation to see how the Positioning Sprint can sharpen your story and accelerate your growth.

KJA Marketing is a fractional product marketing agency helping B2B SaaS companies improve positioning, messaging, go-to-market strategy, product launches, and sales enablement.

© 2026 by KJA Marketing LLC   ken@kenjallen.com  617-283-6230

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