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PMM Foundation Build™

Build a Scalable Product Marketing Function that Drives Growth

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For B2B SaaS companies without a mature product marketing function, KJA Marketing builds the strategy, structure, and systems needed to support consistent, high-impact go-to-market execution.

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PMM Foundation Build™ is a structured engagement that establishes the core product marketing function—so your team can execute consistently, scale effectively, and drive measurable impact.

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KJA Marketing brings enterprise-grade product marketing discipline and adapts it to your stage of growth—without the overhead of building it from scratch internally.

Who This Is For

Most growing B2B SaaS companies reach a point where: 

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  • Product marketing is inconsistent or reactive

  • GTM efforts need to scale to meet market demand

  • Messaging varies across teams and channels

  • Sales lacks clear positioning and enablement

  • Launches feel uncoordinated and underwhelming

  • Junior PMMs (if they exist) lack direction and leadership

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Expected Outcomes

Clients use the PMM Foundation Build to have:

 

  • A clear, consistent product marketing foundation

  • Messaging that makes your product easier to sell and differentiate

  • A repeatable go-to-market process

  • Sales teams equipped with effective positioning and tools

  • A scalable framework to support future growth and launches

What You Get

This is not just a collection of deliverables. This is a structured, end-to-end PMM foundation built from best practices and designed to set you up for future growth and launches:

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  • Messaging & Positioning Foundation

  • ICP & Persona Definition

  • GTM Framework

  • Sales Enablement Core

  • PMM Playbooks & Templates

  • Content and Narrative Strategy

  • Team Enablement & Guidance

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​Engagement Model

Fixed-fee engagement

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  • Roughly 4-6 weeks timeframe depending on scope and complexity

  • Includes an assessment and alignment, building the foundation, and activating and enabling the foundation

Why KJA Marketing?

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  • 30+ years of product marketing leadership in B2B SaaS 

  • Over 40 enterprise products launched

  • Millions in product pipeline generated

  • Enterprise-grade strategy adapted for growth-stage companies 

  • Proven ability to align product, sales, and marketing 

  • Strategy and execution—not just recommendations 

  • AI-enhanced insights to sharpen positioning and messaging

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Ready to Build Out Your PMM Function?

 

Let’s build the foundation your go-to-market needs to scale.
 
Schedule a 30 minute consultation to see how the PMM Foundation Build can set you up for long term growth. sharpen your story and accelerate your growth.
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