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How to Align Product Marketing and Product Management in the Age of AI
In today’s fast-evolving SaaS landscape, the intersection of AI innovation and product strategy is shifting traditional roles. Now more than ever, the relationship between product marketing (PMM) and product management (PM) needs to be seamless, strategic, and symbiotic. With AI-infused products blurring the line between technology and value proposition, misalignment between PMM and PM is not just inefficient, it’s risky. So how do modern SaaS companies align product manageme
Ken Allen
May 20, 20253 min read
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